This Start-up Plans to Authenticate the Entire Internet

Enough with fake news: a startup launching this calendar week called Authenticated Reality wants to be the ultimate source for finding out what'south real and what'southward fake online. The company's product, which it calls 'The New Internet', is launching in a closed beta this week.

RSA 2022 Bug Art It'due south essentially a sandboxed layer that lives on meridian of every webpage its users visit, assuasive them to authenticate stories they believe are existent by placing their digital signature on them for other users to run across.

Users volition access the New Net layer through a browser plugin or via an app for iOS (Android is coming soon). In addition to labeling Spider web pages as authentic, users will also be able to rate and comment on them.

"Our visitor has created a place where every user is personally responsible for their deportment through a organization of checks and balances in gild to put an end to unreliable data and false identities online," Authenticated Reality CEO Darin Andersen said in a argument.

Addressing fake news with a airtight network of verified commenters might make the Web a more than trustworthy identify for Authenticated Reality's users, but information technology is a markedly dissimilar approach from the recent high-profile efforts in the media and tech globe to gainsay the trouble.

One of those efforts is a collaboration between Facebook, Google, and major news outlets to verify news coverage of the 2022 French presidential election. Instead of the public verifying the news themselves, they'll send suspicious stories, photos, and other content to real journalists who volition use an armory of analytics tools to validate them.